Apollo.io vs Warmly
Head-to-head comparison — updated April 2026
Apollo.io
AI sales intelligence platform
Free plan$59/mo★ 4.8✓ Higher rated✓ Cheaper
Try Apollo.io →VS
Our Verdict
Choose Apollo.io for outbound prospecting, lead scoring, and cost-effective multi-channel outreach. Choose Warmly for inbound lead capture and converting anonymous website visitors into identified prospects.
Why Apollo.io?
✓ Significantly lower entry price ($59/mo vs $700/mo)
✓ Includes lead database, dialer, and email sequences for full outreach workflow
✓ Higher rating (4.8 vs 4.7) with more comprehensive prospecting features
Why Warmly?
✓ Specialized in real-time website visitor identification and intent signals
✓ Built-in chat and orchestration for immediate engagement
✓ Strong integrations for existing tech stacks
Which Should You Choose?
Both Apollo.io and Warmly are strong tools in the AI sales space. Apollo.io has higher user ratings overall. Choose Apollo.io if you value dialer and ai scoring. Choose Warmly if you want to start free.