Apollo.io vs Lusha
Head-to-head comparison — updated April 2026
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Our Verdict
Choose Apollo.io for teams needing end-to-end sales execution with calling and sequencing. Choose Lusha for organizations prioritizing contact data quality and system integration without sales workflow tools.
Why Apollo.io?
✓ Higher user rating (4.8/5 vs 4.3/5)
✓ Built-in dialer and email automation for complete sales workflows
✓ AI scoring for lead prioritization
Why Lusha?
✓ $10/mo cheaper starting price ($49 vs $59)
✓ Native Chrome extension for quick data lookup
✓ API access for custom integrations
Which Should You Choose?
Both Apollo.io and Lusha are strong tools in the AI sales space. Apollo.io has higher user ratings overall. Choose Apollo.io if you value dialer and ai scoring. Choose Lusha if you want to start free.