AICompare

Semrush vs SE Ranking

Head-to-head comparison — updated April 2026

Semrush

Semrush

All-in-one marketing toolkit

Free plan$139.95/mo★ 4.6
Try Semrush →
VS
SE Ranking

SE Ranking

All-in-one SEO platform

Free plan$44/mo★ 4.8✓ Higher rated✓ Cheaper
Try SE Ranking →

Our Verdict

Choose Semrush for teams needing integrated content marketing and willing to invest in a premium platform. Choose SE Ranking for budget-conscious users prioritizing core SEO tools with AI writing at a lower cost.

Why Semrush?

✓ Comprehensive content marketing suite beyond SEO tools
✓ Industry-leading brand recognition and ecosystem
✓ Established market position with extensive integrations

Why SE Ranking?

✓ 67% lower starting price ($44 vs $139.95/month)
✓ Higher user rating (4.8/5 vs 4.6/5)
✓ Includes AI writer feature for content generation

Feature Comparison

FeatureSemrushSE Ranking
site audit✓✓
rank tracking✓✓
keyword research✓✓
backlink analysis✓✗
content marketing✓✗
competitor analysis✓✓
ai writer✗✓
backlink checker✗✓

Semrush Pricing

Free/mo
Paid from $139.95/mo
Full review →

SE Ranking Pricing

Free/mo
Paid from $44/mo
Full review →

Which Should You Choose?

Both Semrush and SE Ranking are strong tools in the AI seo space. SE Ranking has higher user ratings overall. Choose Semrush if you value site audit and rank tracking. Choose SE Ranking if you want to start free.