Instantly.ai vs Lusha
Head-to-head comparison — updated April 2026
Instantly.ai
AI cold email outreach at scale
Free plan$30/mo★ 4.8✓ Higher rated✓ Cheaper
Try Instantly.ai →VS
Our Verdict
Choose Instantly.ai if you need to execute full cold email campaigns at scale. Choose Lusha if you need accurate B2B contact data to supplement your existing outreach tools.
Why Instantly.ai?
✓ Lower starting price ($30/mo vs $49/mo)
✓ Higher rating (4.8/5)
✓ Built-in lead finder and email sequences for end-to-end outreach
✓ Unlimited accounts feature for scaling operations
Why Lusha?
✓ Specializes in B2B contact data enrichment and accuracy
✓ API access for custom integrations
✓ Chrome extension for quick data lookups
✓ Direct contact information sourcing
Which Should You Choose?
Both Instantly.ai and Lusha are strong tools in the AI sales space. Instantly.ai has higher user ratings overall. Choose Instantly.ai if you value warmup and analytics. Choose Lusha if you want to start free.