Cognism vs Lusha
Head-to-head comparison — updated April 2026
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Our Verdict
Choose Cognism for compliance-heavy sales workflows needing intent signals and verified data. Choose Lusha for cost-conscious teams wanting API integration and quick browser-based lookups.
Why Cognism?
✓ Higher rating (4.6 vs 4.3)
✓ Includes intent data and verified phone numbers
✓ Compliance-focused features
Why Lusha?
✓ Lower entry price ($49/mo vs $100/mo)
✓ Free plan available
✓ API and Chrome extension integration
Which Should You Choose?
Both Cognism and Lusha are strong tools in the AI sales space. Cognism has higher user ratings overall. Choose Cognism if you value compliance and enrichment. Choose Lusha if you want to start free.